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This is the most often told story in the office, used to illustrate the concept of leadership. Just as soon as we were back from our whitewater rafting holidays in Chiengmai Thailand, we were enlightened, that indeed there can be only one man to guide the raft, for if there were more than one, not only will our heads go a bleeding and a banging against the rocks, we’d all be rolling in the rapids! Imagine the captain saying “to the left!”, and then at the same time, our smart Alec says, “to the right!” [There can be no imaginable disaster bigger than this.] Ultimately there can be only one direction to take, no matter how numerously involved we are in the our design expedition, we hold to only one philosophy.

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